Author: Linnéa Kumlin

April 28, 2026 Four out of eight parliamentary parties want to abolish the electronics tax, the rest want to reform it. Yet nothing has happened during the past term. Today, APPLiA and ElektronikBranschen launch the campaign site Elektronikskatt.se to gather opinion ahead of the election and at the same time present a party survey that shows that the tax lacks support. The tax costs Swedish households 2.5 billion kronor if […]

The number of households in Sweden continues to increase and has now passed five million for the first time. Single-family homes are the most widespread form of housing, followed by rental housing in apartment buildings. SCB's annual report on the number of households in Sweden shows an increase. At the end of 2025, the number of households in Sweden amounted to just over five million, a total of 5,002,600. […]

A visit to the white goods stands at the Nordbygg fair at the Stockholm International Fairs shows that black is increasingly dominating white goods. The range of black white goods is already large and has become a popular alternative to traditional white and stainless steel. Now the trend has moved on to a modern matt black finish on refrigerators, freezers, ovens and hobs. At […]

Finally a month with positive comparative figures compared to the previous year's March for the APPLiA market. Although this did not help quarterly results above the breakeven point, it is still noted gratefully by the industry after a long series of negative market figures. Weak development during Q1 March "green" numbers above in the graph meant some much-needed oxygen to the industry […]

About TCG Summit TCG Summit is an international conference for leaders in the electronics and retail industry. It brings together executives and experts to share insights on trends, innovation, digital commerce and the future of customer experience, while building networks and collaborations. In an era of uncertainty, rapid change and fragmented demand, suppliers in the Technical Consumer […]

Appstat has now presented the market figures for February and shows that the market continues to suffer losses during February. The loss compared to the previous year now amounts to almost 8 percent in value (sell-in value) for the Swedish white goods and household appliance market. When the content and tone of the geopolitical news flow creates uncertainty among companies and consumers, it is clearly noticeable that purchasing and […]

We are now celebrating waffle day, which has its roots in a wonderful Swedish tradition that goes back centuries. Originally, March 25th was known as ”Vårfrudagen” – a religious holiday that celebrated the Annunciation. The words sound very similar (Vårfrudagen/Våffeldage) if said quickly. This gave us Swedes reason to start a welcome celebration in honor of the waffle […]

This month's short market report from APPLiA shows that the first sell-in month of the year started tough for white goods on the Swedish market. The smaller household appliances are doing better at the beginning of the year compared to the same month in 2025. MDA – Major Domestic Appliances / white goods SDA – Small Domestic Appliances / household appliances The two main segments (TOTAL above) […]

The Swedish Tax Agency has now calculated the 2025 tax revenue from the electronics tax, which is levied on all white goods, vacuum cleaners, PCs, mobile phones, screens, TVs and other home electronics. Since the introduction of the tax in July 2017, just over 15 billion (!) SEK has been paid to the Swedish Tax Agency by Swedish consumers, real estate companies, schools, etc. in the form of significantly higher prices for e.g. […]

Market year 2025 In 2025, the white goods and household appliance industry in Sweden continued to be challenged by a weak economy, cautious consumers and low housing production, which meant that the market did not reach the previous year's level in terms of value. Despite a certain recovery during the year and increased activity during the autumn, the APPLiA market's sales (sell-in value) after the four quarters reached a level […]

Statistics Sweden recently published a report on the number of apartments started in 2025 and can show an increase of 11 percent compared to 2024. The increase comes after substantial declines in the number of apartments started in the years 2022-2024. The number of apartments reported is 30,250 apartments in 2025. This can then be compared with 27,173 the year before. From the Statistics Sweden report […]

The last month of 2025 ended positively compared to December 2024. This is especially true for white goods (MDA), which are now sprinting towards almost reaching last year's level in terms of value. Gradual improvement for consumer durables When the industry figures for the year are summed up, it is clear that the so-called sell-in value for the industry (-3.0%) does not quite reach last year's level. The last month of the year […]