{"id":1344895,"date":"2021-12-17T12:37:39","date_gmt":"2021-12-17T11:37:39","guid":{"rendered":"https:\/\/www.applia-sverige.se\/?p=1344895"},"modified":"2024-04-10T08:03:54","modified_gmt":"2024-04-10T08:03:54","slug":"marknadsforingslagen-revideras-28-maj-2022","status":"publish","type":"post","link":"https:\/\/www.applia-sverige.se\/en\/marknadsforingslagen-revideras-28-maj-2022\/","title":{"rendered":"The Marketing Act will be revised on May 28, 2022"},"content":{"rendered":"<p>Here you can briefly read about the most important changes:<\/p>\n<h4>New information requirements:<\/h4>\n<p>\u2013 for marketing identical goods.<br \/>\n\u2013 for online marketplaces.<br \/>\n\u2013 for consumer reviews.<br \/>\nProhibited marketing practices:<br \/>\n\u2013 Fake and manipulated consumer reviews\/recommendations, e.g. by only publishing positive reviews.<br \/>\n\u2013 Claiming that a review comes from a consumer if this has not been verified.<br \/>\n\u2013 Lack of information about paid advertising.<br \/>\n\u2013 Unfair resale of advertising.<br \/>\n\u2013 Buy \u201dlikes\u201d on social media.<\/p>\n<h4>New requirements for price reductions<\/h4>\n<ul>\n \tIn the event of a price reduction, the previous lowest price that was during a period of at least 30 days prior to the current price reduction shall be displayed.\n<\/ul>\n<ul>\n<li>Applies to sales of goods to consumers both online and in stores.<\/li>\n<li>In the event of a gradual reduction, the price before the first reduction must be stated.<\/li>\n<li>Exceptions for goods that may deteriorate or have a short expiration date.<\/li>\n<\/ul>\n<h4>New requirements for online sales<\/h4>\n<p>\u2013 Inform about whether prices have been personalized based on automated decision-making and profiling.<\/p>\n<h4>New requirements for distance purchasing<\/h4>\n<p>\u2013 The rules do not apply if the consumer has not undertaken to pay, i.e. in the case of gifts and free services.<br \/>\n\u2013 Changed rules on the right of withdrawal for digital services and digital content.<br \/>\n\u2013 Information must be provided about, among other things, possible means of communication via the Internet.<\/p>","protected":false},"excerpt":{"rendered":"<p>H\u00e4r kan Ni kort l\u00e4sa om de viktigaste f\u00f6r\u00e4ndringarna: Nya informationskrav: &#8211; f\u00f6r marknadsf\u00f6ring av identiska varor. &#8211; f\u00f6r marknadsplatser online. &#8211; f\u00f6r konsumentrecensioner. F\u00f6rbjudna marknadsf\u00f6ringsmetoder: &#8211; Falska och manipulerade konsumentrecensioner\/rekommendationer t.ex. genom att endast publicera positiva recensioner. &#8211; Att p\u00e5st\u00e5 att en recension kommer fr\u00e5n en konsument om detta inte har kontrollerats. &#8211; Bristande [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1342504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1344895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branschvillkor"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/posts\/1344895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/comments?post=1344895"}],"version-history":[{"count":1,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/posts\/1344895\/revisions"}],"predecessor-version":[{"id":1541182,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/posts\/1344895\/revisions\/1541182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/media\/1342504"}],"wp:attachment":[{"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/media?parent=1344895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/categories?post=1344895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/tags?post=1344895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}