APPLiA is growing with new member companies and expanding its focus, and we have also launched a Nordic system for industry statistics. In other words, the year has started productively and with a strong connection to member benefits. We also have a new communication strategy which will, among other things, affect the website, APPLiAnytt and our presence in social media, primarily LinkedIn. The aim is to achieve greater success in our advocacy work through clearer target group-adapted communication and increased visibility, while strengthening the benefits for members. During the year, you will see how the platforms are changing to better meet the requirements for availability of information on where we stand on advocacy issues, while making it easy for you in the industry to find documents that help your business.<\/p>\n\n\n\n
In 2024, we will also focus even more on circularity and recycling. The industry is already working very actively on this and as public interest in the issues grows, we want to position ourselves even more as an industry and actor with the opportunity to make a real difference in the area. We hope you will feel this shift and that more people will open their eyes to the possibilities of recycling!<\/p>\n\n\n\n
\/Matts Sp\u00e5ngberg, CEO APPLiA Sweden<\/p>","protected":false},"excerpt":{"rendered":"
APPLiA v\u00e4xer med nya medlemsf\u00f6retag och ut\u00f6kar inriktningen, d\u00e4rtill har vi lanserar ett nordiskt system f\u00f6r branschstatistiken. \u00c5ret har med andra ord b\u00f6rjat produktivt och med stark koppling till medlemsnyttan. Vi har \u00e4ven en ny kommunikationsstrategi vilken bland annat kommer att p\u00e5verka hemsidan, APPLiAnytt och v\u00e5r n\u00e4rvaro i sociala medier, fr\u00e4mst LinkedIn. Syftet \u00e4r att […]<\/p>\n","protected":false},"author":1,"featured_media":1436988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1532945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foreningsnyheter"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/posts\/1532945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/comments?post=1532945"}],"version-history":[{"count":1,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/posts\/1532945\/revisions"}],"predecessor-version":[{"id":1532961,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/posts\/1532945\/revisions\/1532961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/media\/1436988"}],"wp:attachment":[{"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/media?parent=1532945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/categories?post=1532945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/tags?post=1532945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}