{"id":1541906,"date":"2025-03-06T07:43:43","date_gmt":"2025-03-06T07:43:43","guid":{"rendered":"https:\/\/www.applia-sverige.se\/?p=1541906"},"modified":"2025-03-25T16:06:08","modified_gmt":"2025-03-25T16:06:08","slug":"trog-bransch-start-pa-2025","status":"publish","type":"post","link":"https:\/\/www.applia-sverige.se\/en\/trog-bransch-start-pa-2025\/","title":{"rendered":"Slow industry start in 2025"},"content":{"rendered":"

The white goods and household appliance industry is making a slow start to the new year. This is despite the fact that the last quarter of 2024 showed some positive trends. But it is not completely dark. Within the product segments, there are after all some categories that are positive compared to January of the previous year.<\/strong><\/p>\n\n\n\n

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Lower sell-in values<\/strong><\/p>\n\n\n\n

The industry value for sell-in for the entire industry (MDA+SDA) is down 6.6 percent. As January 2025 had slightly fewer working days than the corresponding month in 2024, this is part of the explanation for the decline. But otherwise it seems that interest in consumer durables is still somewhat subdued in the country.<\/p>\n\n\n\n

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Negative figures for both main segments<\/strong><\/p>\n\n\n\n

For MDA, with a total value decline of 4 percent, the volume development in January is equivalent to minus 4.5 percent. There are two segments that stand out positively; refrigerators and freezers with plus 7 percent and kitchen hoods with a plus of a full 13 percent in volume.<\/p>\n\n\n\n

For SDA, the figures look worse compared to last year's January. The value of sales drops by just over 14 percent. The volume value is lower than that and lands around the minus 20 percent mark. But even here there are some product categories that ended January positively; for example, hand whisks and hand mixers, which, together with kettles, increased sales significantly during January - both in value and volume.<\/p>\n\n\n

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\n \"\" <\/div>\n \n
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\n APPLiA Sweden <\/div>\n <\/div>\n \n

Kent Oderud<\/h3>\n\n
\n President <\/div>\n \n
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<\/div> kent.oderud@applia-sverige.se <\/a>\n <\/div>\n \n <\/div>\n<\/div> <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

Vitvaru-och hush\u00e5llsapparatbranschen g\u00f6r en tr\u00f6g start p\u00e5 det nya \u00e5ret. Detta trots att det sista kvartalet under 2024 uppvisade en del positiva tendenser. Men det \u00e4r inte helm\u00f6rkt. Inom produktsegmenten finns trots allt en del kategorier som plussar gentemot f\u00f6reg\u00e5ende \u00e5rs januari. L\u00e4gre sell-in v\u00e4rden Branschv\u00e4rdet f\u00f6r sell-in f\u00f6r den samlade branschen (MDA+SDA) backar med […]<\/p>\n","protected":false},"author":8,"featured_media":1541225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1541906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marknadsutveckling"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/posts\/1541906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/comments?post=1541906"}],"version-history":[{"count":4,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/posts\/1541906\/revisions"}],"predecessor-version":[{"id":1541956,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/posts\/1541906\/revisions\/1541956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/media\/1541225"}],"wp:attachment":[{"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/media?parent=1541906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/categories?post=1541906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/tags?post=1541906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}