{"id":1542536,"date":"2026-03-17T15:13:23","date_gmt":"2026-03-17T15:13:23","guid":{"rendered":"https:\/\/www.applia-sverige.se\/?p=1542536"},"modified":"2026-03-17T15:13:23","modified_gmt":"2026-03-17T15:13:23","slug":"en-svag-inledning-pa-aret-for-vitvaror","status":"publish","type":"post","link":"https:\/\/www.applia-sverige.se\/en\/en-svag-inledning-pa-aret-for-vitvaror\/","title":{"rendered":"A weak start to the year for white goods"},"content":{"rendered":"<p><strong><strong>This month&#039;s short market report from APPLiA shows that the first sell-in month of the year started tough for white goods on the Swedish market. Smaller household appliances are doing better at the beginning of the year compared to the same month in 2025.<\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1282\" height=\"546\" src=\"https:\/\/www.applia-sverige.se\/wp-content\/uploads\/2026\/03\/Applia-december-19.png\" alt=\"\" class=\"wp-image-1542539\" style=\"aspect-ratio:2.3449665659063847;width:780px;height:auto\" srcset=\"https:\/\/www.applia-sverige.se\/wp-content\/uploads\/2026\/03\/Applia-december-19.png 1282w, https:\/\/www.applia-sverige.se\/wp-content\/uploads\/2026\/03\/Applia-december-19-300x128.png 300w, https:\/\/www.applia-sverige.se\/wp-content\/uploads\/2026\/03\/Applia-december-19-1024x436.png 1024w, https:\/\/www.applia-sverige.se\/wp-content\/uploads\/2026\/03\/Applia-december-19-768x327.png 768w, https:\/\/www.applia-sverige.se\/wp-content\/uploads\/2026\/03\/Applia-december-19-18x8.png 18w\" sizes=\"auto, (max-width: 1282px) 100vw, 1282px\" \/><\/figure>\n\n\n\n<p>MDA \u2013 Major Domestic Appliances<\/p>\n\n\n\n<p>SDA \u2013 Small Domestic Appliances<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vivid-cyan-blue-color has-alpha-channel-opacity has-vivid-cyan-blue-background-color has-background is-style-dots\"\/>\n\n\n\n<p>The two main segments (TOTAL above) are after the first month of the year almost 8 percent below the corresponding month last year in terms of value. MDA loses 11 percent compared to January 2025, but SDA pulls up the total figure slightly with its plus 2.1 percent for the month.<\/p>\n\n\n\n<p>MDA shows a steady decline across all sub-segments and nothing stands out from the total. The increase for SDA is driven by two sub-categories \u2013 partly \u201dKitchen Machines\u201d (Kitchen Machines\/Assistants\/Food Processors) in all size classes and \u201dFloorCare\u201d (vacuum cleaners), mainly traditional cylinder vacuum cleaners with bags. This is while, for example, coffee machines show a worse development during the month.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\/\/Kent Oderud<\/p>","protected":false},"excerpt":{"rendered":"<p>M\u00e5nadens korta marknads-rapport fr\u00e5n APPLiA visar att \u00e5rets f\u00f6rsta sell-in m\u00e5nad startade tufft f\u00f6r vitvaror p\u00e5 den svenska marknaden. De mindre hush\u00e5llsapparaterna klarar sig b\u00e4ttre i inledningen av \u00e5ret i j\u00e4mf\u00f6relse med samma m\u00e5nad 2025. MDA \u2013 Major Domestic Appliances \/ vitvaror SDA \u2013 Small Domestic Appliances \/ hush\u00e5llapparater De b\u00e5da huvudsegmenten (TOTAL h\u00e4r ovan) [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":1542540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,15],"tags":[],"class_list":["post-1542536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applianytt","category-marknadsutveckling"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/posts\/1542536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/comments?post=1542536"}],"version-history":[{"count":2,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/posts\/1542536\/revisions"}],"predecessor-version":[{"id":1542541,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/posts\/1542536\/revisions\/1542541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/media\/1542540"}],"wp:attachment":[{"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/media?parent=1542536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/categories?post=1542536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.applia-sverige.se\/en\/wp-json\/wp\/v2\/tags?post=1542536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}