{"id":1542675,"date":"2020-08-11T09:57:50","date_gmt":"2020-08-11T08:57:50","guid":{"rendered":"https:\/\/www.applia-sverige.se\/?p=1542675"},"modified":"2026-05-27T09:58:13","modified_gmt":"2026-05-27T08:58:13","slug":"forsaljningen-av-vitvaror-och-hushallsapparater-slar-prognosen-under-pandemin","status":"publish","type":"post","link":"https:\/\/www.applia-sverige.se\/en\/forsaljningen-av-vitvaror-och-hushallsapparater-slar-prognosen-under-pandemin\/","title":{"rendered":"Sales of white goods and household appliances beat forecasts during the pandemic"},"content":{"rendered":"<p class=\"wp-block-paragraph\">11.8.2020<br><br><strong><strong><strong>The industry presents figures for the first half of 2020 and reports a record increase in June<\/strong><br><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Throughout the spring and so far this summer, the trend has been very positive for the industry&#039;s products. This is now crowned with an exceptional rise in June, with no less than a 20.3 percent increase in value compared to June 2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best performing categories are SDA (Small Domestic Appliances), which includes coffee machines, vacuum cleaners and kitchen assistants, which increased by a full 31 percent in June. In MDA (Major Domestic Appliances), i.e. larger appliances such as refrigerators and freezers and washing machines, sales increased by just over 17 percent in June.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 The extensive work from home and staying at home has greatly benefited the interest in household appliances in Sweden, says Kent Oderud, chairman of APPLiA \u2013 Home Appliances Sweden, now that the industry&#039;s figures for the first half of 2020 are presented.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 This increase, which for the industry as a whole during the first half of the year is 7.5 percent over last year, means that the industry is significantly exceeding its forecasts for the first half of 2020. This can be seen as a positive surprise when we have experienced both production stops in several manufacturing countries and all other uncertainty associated with the pandemic, says Tobias Gullberg, statistics manager for APPLiA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The product categories showing the highest increases during the first half of the year are all within the product areas associated with our increased presence at home: kitchen assistants and larger food processors for baking and food preparation, mixers and blenders, all types of coffee machines and even ice cream machines, which almost doubled their sales. Within the white goods segments, it is washing machines and dryers as well as refrigerators and freezers that show the highest increases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 It is clear that the pandemic has had a positive impact on sales of our industry&#039;s products, especially household appliances (SDA), where sales in the first half of 2020 are almost 15 percent above last year in value and almost 10 percent above in number. More products are being sold, and most people are also choosing to buy slightly more exclusive products, within both SDA and MDA, which is a very positive development, says Matts Sp\u00e5ngberg, CEO of APPLiA \u2013 Home Appliances Sweden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Within the white goods segments, washing machines and dryers as well as refrigerators and freezers show the highest increases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Washing machines, with more advanced hygiene programs, have become an important product for many during the pandemic. This is to ensure virus- and bacteria-free treatment of clothes, sheets and other textiles. Our changed food shopping habits also require larger and safer storage capacity in homes, so the increase in sales of both refrigerators and freezers is therefore seen as completely logical. Sweden also has one of Europe&#039;s oldest white goods parks as the products are included in property sales, which is not the case in most of Europe, points out Kent Oderud.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Media contact<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>APPLIANCE<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Name: Kent Oderud, chairman of APPLiA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">email:&nbsp;<a href=\"mailto:kent.oderud@applia-sverige.se\">kent.oderud@applia-sverige.se<\/a><br>Mobile:&nbsp;<a href=\"tel:+46%2070%204201589\">+46 70 4201589<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>11.8.2020 Branschen presenterar siffror f\u00f6r f\u00f6rsta halv\u00e5ret 2020 och redovisar en rekord\u00f6kning i juni Under hela v\u00e5ren och hittills under sommaren har trenden varit v\u00e4ldigt positiv f\u00f6r branschens produkter. Detta kr\u00f6ns nu med en exceptionell uppg\u00e5ng i juni, med inte mindre \u00e4n 20,3 procents \u00f6kning i v\u00e4rde j\u00e4mf\u00f6rt med juni 2019. Allra b\u00e4st g\u00e5r kategorierna [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":1542673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-1542675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressmeddelanden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>F\u00f6rs\u00e4ljningen av vitvaror och hush\u00e5llsapparater sl\u00e5r prognosen under pandemin - Applia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.applia-sverige.se\/en\/forsaljningen-av-vitvaror-och-hushallsapparater-slar-prognosen-under-pandemin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F\u00f6rs\u00e4ljningen av vitvaror och hush\u00e5llsapparater sl\u00e5r prognosen under pandemin - Applia\" \/>\n<meta property=\"og:description\" content=\"11.8.2020 Branschen presenterar siffror f\u00f6r f\u00f6rsta halv\u00e5ret 2020 och redovisar en rekord\u00f6kning i juni Under hela v\u00e5ren och hittills under sommaren har trenden varit v\u00e4ldigt positiv f\u00f6r branschens produkter. Detta kr\u00f6ns nu med en exceptionell uppg\u00e5ng i juni, med inte mindre \u00e4n 20,3 procents \u00f6kning i v\u00e4rde j\u00e4mf\u00f6rt med juni 2019. 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