{"id":1542784,"date":"2026-07-04T13:59:03","date_gmt":"2026-07-04T12:59:03","guid":{"rendered":"https:\/\/www.applia-sverige.se\/?p=1542784"},"modified":"2026-07-04T13:59:04","modified_gmt":"2026-07-04T12:59:04","slug":"ungefar-som-forra-aret","status":"publish","type":"post","link":"https:\/\/www.applia-sverige.se\/en\/ungefar-som-forra-aret\/","title":{"rendered":"\u201dAbout the same as last year\u2026\u201d"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Det \u00e4r en kommentar vi nu h\u00f6r bland medlemsf\u00f6retagen efter att maj-siffrorna\u00a0 sammanst\u00e4lls inom APPLiA-branschen. Och det \u00e4r bara att h\u00e5lla med, eftersom de v\u00e4rdem\u00e4ssiga marknadssiffrorna efter fem m\u00e5nader nu kryper n\u00e4rmare fjol\u00e5rsutfallet f\u00f6r varje m\u00e5nad som g\u00e5r.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.applia-sverige.se\/wp-content\/uploads\/2026\/07\/Namnlos-1024x576.png\" alt=\"\" class=\"wp-image-1542786\" style=\"aspect-ratio:1.7809258790791804;width:671px;height:auto\" srcset=\"https:\/\/www.applia-sverige.se\/wp-content\/uploads\/2026\/07\/Namnlos-1024x576.png 1024w, https:\/\/www.applia-sverige.se\/wp-content\/uploads\/2026\/07\/Namnlos-300x169.png 300w, https:\/\/www.applia-sverige.se\/wp-content\/uploads\/2026\/07\/Namnlos-768x432.png 768w, https:\/\/www.applia-sverige.se\/wp-content\/uploads\/2026\/07\/Namnlos-1536x864.png 1536w, https:\/\/www.applia-sverige.se\/wp-content\/uploads\/2026\/07\/Namnlos-18x10.png 18w, https:\/\/www.applia-sverige.se\/wp-content\/uploads\/2026\/07\/Namnlos.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201dMer beh\u00f6vs f\u00f6r ett lyft\u2026\u201d<\/strong><br>Den svenska marknaden f\u00f6r vitvaror och hush\u00e5llsapparater k\u00e4nnetecknas under 2026 av en viss \u00e5terh\u00e5llsamhet d\u00e4r nu fr\u00e4mst n\u00f6dv\u00e4ndighetsk\u00f6p g\u00f6rs av t.ex. kylsk\u00e5p och kaffemaskiner. Vitvaror \u00e4r n\u00f6dv\u00e4ndiga produkter som man har sv\u00e5rt att klara sig utan i vardagslivet och de ers\u00e4tts eller repareras vanligtvis n\u00e4r de r\u00e5kat ut f\u00f6r h\u00f6g \u00e5lder eller funktionsfel. Det ger en stark grund f\u00f6r marknadsutvecklingen men det beh\u00f6vs mer f\u00f6r att f\u00f6rs\u00e4ljningen skall lyfta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vad som beh\u00f6vs f\u00f6r en expanderande \u00e5terg\u00e5ng till de marknadsv\u00e4rden, som r\u00e5dde f\u00f6re och efter pandemin, \u00e4r en \u00f6kad produktion av nya bost\u00e4der, \u00e5terupptagen renoverings-aktivitet inom bl.a. allm\u00e4nnyttan och ett mer s\u00e4kert konsumtionsl\u00e4ge f\u00f6r hush\u00e5llen. N\u00e4r dessutom den oh\u00e5llbara svenska elektronikskatten g\u00f6r de flesta vitvaror n\u00e4stan 700 kronor\/produkt dyrare \u00e4n i v\u00e5ra grannl\u00e4nder, s\u00e5 sjunker ju ben\u00e4genheten till investeringar i nya energisn\u00e5la vitvaror hos konsumenterna och svensk handel f\u00f6rlorar arbetsplatser.&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/www.applia-sverige.se\/wp-content\/uploads\/2026\/07\/Skarmavbild-2026-07-04-kl.-14.58.06-1024x567.png\" alt=\"\" class=\"wp-image-1542788\" srcset=\"https:\/\/www.applia-sverige.se\/wp-content\/uploads\/2026\/07\/Skarmavbild-2026-07-04-kl.-14.58.06-1024x567.png 1024w, https:\/\/www.applia-sverige.se\/wp-content\/uploads\/2026\/07\/Skarmavbild-2026-07-04-kl.-14.58.06-300x166.png 300w, https:\/\/www.applia-sverige.se\/wp-content\/uploads\/2026\/07\/Skarmavbild-2026-07-04-kl.-14.58.06-768x426.png 768w, https:\/\/www.applia-sverige.se\/wp-content\/uploads\/2026\/07\/Skarmavbild-2026-07-04-kl.-14.58.06-18x10.png 18w, https:\/\/www.applia-sverige.se\/wp-content\/uploads\/2026\/07\/Skarmavbild-2026-07-04-kl.-14.58.06.png 1173w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201dAbout the same as last year\u2026\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samma uttryck \u201d\u2026som f\u00f6rra \u00e5ret\u201d g\u00e4ller ocks\u00e5 f\u00f6r de presenterade v\u00e4rdem\u00e4ssiga marknadstalen f\u00f6r de b\u00e5da stora huvudsegmenten vitvaror (MDA) och hush\u00e5llsapparater (SDA) som utg\u00f6r APPLiA-marknaden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r vitvarorna n\u00e4rmar vi oss fjol\u00e5rsresultatet och ligger nu ackumulerat 3 procent efter fjol\u00e5rsutfallet. Fr\u00e4mst \u00e4r det positiva siffror f\u00f6r produktkategorierna TV\u00c4TT och TORKTUMLARE som lyfter m\u00e5nadssiffran f\u00f6r hela segmentet.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hush\u00e5llsapparaterna ligger v\u00e4rdem\u00e4ssigt knappt \u00f6ver fjol\u00e5rets ackumulerade v\u00e4rde (+0,8%). H\u00e4r \u00e4r det flera ing\u00e5ende produktkategorier som hj\u00e4lper upp siffran \u00f6ver fjol\u00e5rsniv\u00e5n \u2013 bl.a. FLOOR-, FABRIC- och PERSONAL-CARE kategorierna. Bland kategorien \u201dOTHER\u201d s\u00e5 \u00e4r det f\u00f6ga \u00f6verraskande just fl\u00e4ktar och luftkonditionering som s\u00e4songsm\u00e4ssigt boomar ordentligt. &nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\/\/Kent Oderud<\/p>","protected":false},"excerpt":{"rendered":"<p>Det \u00e4r en kommentar vi nu h\u00f6r bland medlemsf\u00f6retagen efter att maj-siffrorna\u00a0 sammanst\u00e4lls inom APPLiA-branschen. Och det \u00e4r bara att h\u00e5lla med, eftersom de v\u00e4rdem\u00e4ssiga marknadssiffrorna efter fem m\u00e5nader nu kryper n\u00e4rmare fjol\u00e5rsutfallet f\u00f6r varje m\u00e5nad som g\u00e5r. \u201dMer beh\u00f6vs f\u00f6r ett lyft\u2026\u201dDen svenska marknaden f\u00f6r vitvaror och hush\u00e5llsapparater k\u00e4nnetecknas under 2026 av en viss [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":1542786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,15],"tags":[],"class_list":["post-1542784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applianytt","category-marknadsutveckling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201dUngef\u00e4r som f\u00f6rra \u00e5ret\u2026\u201d - Applia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.applia-sverige.se\/en\/ungefar-som-forra-aret\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201dUngef\u00e4r som f\u00f6rra \u00e5ret\u2026\u201d - Applia\" \/>\n<meta property=\"og:description\" content=\"Det \u00e4r en kommentar vi nu h\u00f6r bland medlemsf\u00f6retagen efter att maj-siffrorna\u00a0 sammanst\u00e4lls inom APPLiA-branschen. 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