2025.10.17

Porsche x Smeg: Driven by passion, refined by design.

With a bold celebration of tradition, innovation and design quality, Porsche and Smeg present a groundbreaking collaboration that redefines the intersection between the prestige of the automotive industry and the lifestyle of the home. The partnership brings together two iconic brands – each a symbol of performance, craftsmanship and timeless style – to create a limited edition of kitchen products that will appeal to the hearts of both design lovers and car enthusiasts. The collection consists of the FAB28 refrigerator in various design versions, an espresso machine, as well as blenders, kettles and toasters.

Two traditions, one vision.

Porsche and Smeg are united by a passion for timeless design, advanced technology and uncompromising quality and have created a unique design collection that goes beyond the ordinary, blending the excitement of the racetrack with the sophisticated lifestyle that characterizes our time.

”At the heart of this collaboration is a shared philosophy: to create objects that are not only functional but also evoke emotions. Porsche, with its heritage of technical excellence and triumphs in motorsport, and Smeg, known for its iconic appliances and Italian design, have come together to create a collection that is as bold as it is beautiful,” says Stefan Büscher, CEO of the Porsche Lifestyle Group.

”At Smeg, we believe in creating products that spread joy through design and performance,” says Vittorio Bertazzoni, Chairman of the Board of Directors of Smeg. ”The collaboration with Porsche has given us the opportunity to push the boundaries of what a kitchen product can represent. This collection is a celebration of craftsmanship, of heritage and of the beauty of everyday rituals.”

Tribute to Porsche's first overall victory in the 24 Hours of Le Mans

The Porsche x Smeg collection is a limited edition series inspired by the legendary Porsche 917 KH in the iconic Salzburg livery – the car that secured Porsche’s first overall victory in the 24 Hours of Le Mans in 1970. The collection includes a striking red refrigerator and a matching espresso machine, each limited to 1,970 numbered copies. More than just kitchen appliances, the products are design products steeped in motorsport heritage and created for those who appreciate the extraordinary.

The collaboration includes two more exclusive ranges in Carrara White and Shade Green – signature Porsche shades interpreted through the filter of Italian design. A selection of Smeg’s most beloved appliances, including a refrigerator, toaster, kettle and blender, have been refined with signature Porsche design: matte black accents, subtle stripes and clean, sculptural silhouettes.

From the roar of the racetrack to the quiet hum of the morning ritual – Porsche and Smeg are creating a new chapter in functional luxury.

The Porsche x Smeg collection is available from October 15 exclusively in Smeg flagship stores and authorized retailers, Porsche Design Shops and selected Porsche Centers, both brands' official online platforms, and selected design and concept stores.