News

Who hasn't longed for nice summer temperatures during the bright summer months with time off and swimming? Most of us probably do... but not all of our refrigerators and freezers that do their job in every Swedish home and holiday home! The demand for these products increases significantly during the summer months and right after in the industry - not only because […]

This is a comment we are now hearing among member companies after the May figures were compiled within the APPLiA industry. And we can only agree, as the market figures in terms of value after five months are now creeping closer to last year's outcome with each passing month. "More is needed for a lift..." The Swedish market for white goods and household appliances will be characterized in 2026 by a certain […]

This gives a total increase in the number of new housing starts in Sweden by 4 % compared to the first quarter of 2025. All in all, 6,800 residential apartments were started. Apartments started in the first quarter, 1975-2026 – source: Statistics Sweden Statistics Sweden, which presented the figures this week, writes: ”Of the residential apartments started, 5,200 are in apartment buildings including special housing. The […]

It is possible that we can start to hope for a turnaround in the white goods and household appliance market – this after another month (April) with positive figures for the industry's value-based sell-in figures. Not big numbers, but still encouraging. Two positive months in a row After the pandemic's inflated sales within APPLiA's product range, there have been some meager […]

April 28, 2026 Four out of eight parliamentary parties want to abolish the electronics tax, the rest want to reform it. Yet nothing has happened during the past term. Today, APPLiA and ElektronikBranschen launch the campaign site Elektronikskatt.se to gather opinion ahead of the election and at the same time present a party survey that shows that the tax lacks support. The tax costs Swedish households 2.5 billion kronor if […]

The number of households in Sweden continues to increase and has now passed five million for the first time. Single-family homes are the most widespread form of housing, followed by rental housing in apartment buildings. SCB's annual report on the number of households in Sweden shows an increase. At the end of 2025, the number of households in Sweden amounted to just over five million, a total of 5,002,600. […]

A visit to the white goods stands at the Nordbygg fair at the Stockholm International Fairs shows that black is increasingly dominating white goods. The range of black white goods is already large and has become a popular alternative to traditional white and stainless steel. Now the trend has moved on to a modern matt black finish on refrigerators, freezers, ovens and hobs. At […]

Finally a month with positive comparative figures compared to the previous year's March for the APPLiA market. Although this did not help quarterly results above the breakeven point, it is still noted gratefully by the industry after a long series of negative market figures. Weak development during Q1 March "green" numbers above in the graph meant some much-needed oxygen to the industry […]

About TCG Summit TCG Summit is an international conference for leaders in the electronics and retail industry. It brings together executives and experts to share insights on trends, innovation, digital commerce and the future of customer experience, while building networks and collaborations. In an era of uncertainty, rapid change and fragmented demand, suppliers in the Technical Consumer […]

Appstat has now presented the market figures for February and shows that the market continues to suffer losses during February. The loss compared to the previous year now amounts to almost 8 percent in value (sell-in value) for the Swedish white goods and household appliance market. When the content and tone of the geopolitical news flow creates uncertainty among companies and consumers, it is clearly noticeable that purchasing and […]

We are now celebrating waffle day, which has its roots in a wonderful Swedish tradition that goes back centuries. Originally, March 25th was known as ”Vårfrudagen” – a religious holiday that celebrated the Annunciation. The words sound very similar (Vårfrudagen/Våffeldage) if said quickly. This gave us Swedes reason to start a welcome celebration in honor of the waffle […]