2025.02.17

Smeg Nordic welcomes Henrik Jarl as new Marketing & Communications Director

Smeg Nordic is pleased to announce that Henrik Jarl has taken on the role of Marketing & Communications Director at Smeg Nordic.

With over 20 years of experience from senior marketing positions and a background in digital innovation, Henrik will contribute innovative ideas and strategic insights to strengthen the brand in the Nordic market.

”With a great brand like Smeg and our iconic products, my goal is to create the best experiences for both customers and end consumers. I want to ensure that we deliver a world-class experience while growing our community of committed brand ambassadors. We do this through strong collaboration – both internally and with our customers and partners,” says Henrik Jarl.

Henrik's extensive experience and passion for marketing will be crucial to Smeg Nordic's continued growth and success. Under his leadership, the company looks forward to further strengthening its position in the market and creating meaningful relationships with its customers.

”The leading role in Marketing and Communications, at Smeg in the Nordics, is an extremely important position for the company. With his strategic mindset and strong leadership skills, Henrik will play a key role in driving and developing brand awareness and increasing our presence throughout the Nordics. With a broad experience in Marketing, he complements our already strong team in the Nordics,” says Ulrika Theander, Managing Director Smeg Nordic.