Marketing: Dometic ambassadors take products to a new level

Dometic has recognized that many of us have rediscovered nature during the pandemic and may be dreaming of a simpler life. With the help of their ambassadors, whom they describe as brave souls who have fulfilled their dream of a new life and thrown themselves into the mobile lifestyle, customers can be inspired by how their products make everyday life easier for those who have chosen a life with less stress and more time for nature experiences. Since July, visitors to Kungsgatan in Stockholm can also take advantage of the entire range in their store-in-store at Haglöfs.

On Dometic ambassador page you can read about adventurers like Sebastian Canaves who explores the world from his jeep, visiting over 100 countries, and in parallel runs Germany's largest website for travel and adventure, off-the-path.com. In addition to his lifestyle, he talks about how he carefully rebuilt his Jeep Wrangler so that the new design would have room for the Dometic CFX3 35, a cooler with a robust design to handle all the traveling. Or about sailor Uma who can eat fresh food for longer when she crosses the Atlantic.

Since July of this year, Dometic has moved into a store-in-store in the outdoor brand Haglöfs flagship store on Kungsgatan in central Stockholm to showcase its entire wide range for an active outdoor life.

”"We are very excited to collaborate with Haglöfs in their beautifully designed flagship store in Stockholm. It is a perfect platform for us to showcase our products where customers can experience our outstanding design made for outdoor life and mobile lifestyles," said Henrik Fagrenius, Head of Segment EMEA at Dometic in a press release July 12th.

Text: APPLiA editorial team
Image: Unsplash

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