News
March – a positive market month
Finally a month with positive comparative figures compared to the previous year's March for the APPLiA market. Although this did not help quarterly results above the breakeven point, it is still noted gratefully by the industry after a long series of negative market figures. Weak development during Q1 March "green" numbers above in the graph meant some much-needed oxygen to the industry […]
Winning in a volatile market, with technological developments and changing consumer behaviors, requires more than cost control
About TCG Summit TCG Summit is an international conference for leaders in the electronics and retail industry. It brings together executives and experts to share insights on trends, innovation, digital commerce and the future of customer experience, while building networks and collaborations. In an era of uncertainty, rapid change and fragmented demand, suppliers in the Technical Consumer […]
Waffle Day March 25
We are now celebrating waffle day, which has its roots in a wonderful Swedish tradition that goes back centuries. Originally, March 25th was known as ”Vårfrudagen” – a religious holiday that celebrated the Annunciation. The words sound very similar (Vårfrudagen/Våffeldage) if said quickly. This gave us Swedes reason to start a welcome celebration in honor of the waffle […]
A weak start to the year for white goods
This month's short market report from APPLiA shows that the first sell-in month of the year started tough for white goods on the Swedish market. The smaller household appliances are doing better at the beginning of the year compared to the same month in 2025. MDA – Major Domestic Appliances / white goods SDA – Small Domestic Appliances / household appliances The two main segments (TOTAL above) […]
New housing construction started in 2025
Statistics Sweden recently published a report on the number of apartments started in 2025 and can show an increase of 11 percent compared to 2024. The increase comes after substantial declines in the number of apartments started in the years 2022-2024. The number of apartments reported is 30,250 apartments in 2025. This can then be compared with 27,173 the year before. From the Statistics Sweden report […]
Positive end of the year for the APPLiA market
The last month of 2025 ended positively compared to December 2024. This is especially true for white goods (MDA), which are now sprinting towards almost reaching last year's level in terms of value. Gradual improvement for consumer durables When the industry figures for the year are summed up, it is clear that the so-called sell-in value for the industry (-3.0%) does not quite reach last year's level. The last month of the year […]
Tough development in the APPLiA market
Larger appliances are resisting the downturn better than smaller household appliances, where the value is being squeezed considerably compared to last year. Technological development and energy efficiency are clear drivers. Consumers prioritize smart and sustainable solutions, which benefits segments such as connected refrigerators and energy-efficient washing machines. Market development / APPLiA market November 2025 November is traditionally the strongest month of the year for sales of […]
Europe strengthens resource efficiency and white goods play a central role
The European Week for Waste Reduction campaign draws attention every year to the need to prevent waste and strengthen resource efficiency and sustainable consumption. Since 2009, the initiative has brought together stakeholders across Europe on issues related to circular material flows, chemical management and reduced resource consumption. In Sweden, the week is coordinated by Avfall Sverige. This year's theme is electrical products and their role in the […]
The future of technology in focus at CES 2024
A journey through innovation and weather chaos, that's how APPLiA CEO Matts Spångberg describes his impressions from CES 2024 in Las Vegas. But is this the beginning of the end of trade fairs as we know them? Every year, the Consumer Electronics Show (CES) attracts thousands of visitors from all over the world. 2024 was no exception, despite the challenges that many European […]
Laundry and drying products are growing
Both washing machines and dryers have gained increasingly higher capacity in recent years – they have grown on the inside without the outer dimensions becoming larger. And even larger machines are waiting around the corner. We have previously written on APPLiAnytt that white goods manufacturers are continuously developing their products so that they become increasingly energy efficient, and that it […]
Black Friday increased – Black Week decreased
E-commerce during Black Week decreased this year by 2.2 percent compared to last year, while Black Friday – which accounted for a third of the week's sales – increased by 2.4 percent, according to a report from Prisjakt and Svea Bank. Prisjakt and Svea Bank write that it is positive for consumers that the proportion of products with lower […]
The grill thermometer – the ultimate accessory
A grill thermometer, or roasting thermometer as it is also called, is very useful when cooking. In addition, there are a variety of different variants to choose from – in a price range that ranges from fifty kronor to several thousand kronor. Many ovens today increasingly have a roasting thermometer integrated. Depending on the oven, you can also get different […]
