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Who hasn't longed for nice summer temperatures during the bright summer months with time off and swimming? Most of us probably do... but not all of our refrigerators and freezers that do their job in every Swedish home and holiday home! The demand for these products increases significantly during the summer months and right after in the industry - not only because […]

This is a comment we are now hearing among member companies after the May figures were compiled within the APPLiA industry. And we can only agree, as the market figures in terms of value after five months are now creeping closer to last year's outcome with each passing month. "More is needed for a lift..." The Swedish market for white goods and household appliances will be characterized in 2026 by a certain […]

This gives a total increase in the number of new housing starts in Sweden by 4 % compared to the first quarter of 2025. All in all, 6,800 residential apartments were started. Apartments started in the first quarter, 1975-2026 – source: Statistics Sweden Statistics Sweden, which presented the figures this week, writes: ”Of the residential apartments started, 5,200 are in apartment buildings including special housing. The […]

It is possible that we can start to hope for a turnaround in the white goods and household appliance market – this after another month (April) with positive figures for the industry's value-based sell-in figures. Not big numbers, but still encouraging. Two positive months in a row After the pandemic's inflated sales within APPLiA's product range, there have been some meager […]

The number of households in Sweden continues to increase and has now passed five million for the first time. Single-family homes are the most widespread form of housing, followed by rental housing in apartment buildings. SCB's annual report on the number of households in Sweden shows an increase. At the end of 2025, the number of households in Sweden amounted to just over five million, a total of 5,002,600. […]

A visit to the white goods stands at the Nordbygg fair at the Stockholm International Fairs shows that black is increasingly dominating white goods. The range of black white goods is already large and has become a popular alternative to traditional white and stainless steel. Now the trend has moved on to a modern matt black finish on refrigerators, freezers, ovens and hobs. At […]

Finally a month with positive comparative figures compared to the previous year's March for the APPLiA market. Although this did not help quarterly results above the breakeven point, it is still noted gratefully by the industry after a long series of negative market figures. Weak development during Q1 March "green" numbers above in the graph meant some much-needed oxygen to the industry […]

About TCG Summit TCG Summit is an international conference for leaders in the electronics and retail industry. It brings together executives and experts to share insights on trends, innovation, digital commerce and the future of customer experience, while building networks and collaborations. In an era of uncertainty, rapid change and fragmented demand, suppliers in the Technical Consumer […]

We are now celebrating waffle day, which has its roots in a wonderful Swedish tradition that goes back centuries. Originally, March 25th was known as ”Vårfrudagen” – a religious holiday that celebrated the Annunciation. The words sound very similar (Vårfrudagen/Våffeldage) if said quickly. This gave us Swedes reason to start a welcome celebration in honor of the waffle […]

This month's short market report from APPLiA shows that the first sell-in month of the year started tough for white goods on the Swedish market. The smaller household appliances are doing better at the beginning of the year compared to the same month in 2025. MDA – Major Domestic Appliances / white goods SDA – Small Domestic Appliances / household appliances The two main segments (TOTAL above) […]

Statistics Sweden recently published a report on the number of apartments started in 2025 and can show an increase of 11 percent compared to 2024. The increase comes after substantial declines in the number of apartments started in the years 2022-2024. The number of apartments reported is 30,250 apartments in 2025. This can then be compared with 27,173 the year before. From the Statistics Sweden report […]

The last month of 2025 ended positively compared to December 2024. This is especially true for white goods (MDA), which are now sprinting towards almost reaching last year's level in terms of value. Gradual improvement for consumer durables When the industry figures for the year are summed up, it is clear that the so-called sell-in value for the industry (-3.0%) does not quite reach last year's level. The last month of the year […]