Market figures corrected for the better

The market for white goods (MDA) and household appliances (SDA) now shows better figures than what was previously reported by APPLiA. The statistics, which are based on reports from all participating companies, contained errors from one of these companies – these figures have now been corrected and the statistics from March, and thus the entire first quarter, are now correct.

The corrected figures show that the sell-in value for the overall market (MDA+SDA) has fallen by just over seven percent compared to the same period last year. This is a clear step in the right direction compared to the previously reported figure of -22 % in February.

The month of March was the strongest in terms of turnover this year so far, but March 2022 is still just over eight percent worse.

MDA almost caught up with previous year

Among the larger appliances, the pace is being maintained fairly well – not compared to the record level during the pandemic, but still very close to the outcome for the MDA market in 2022 with just under 1.1 percent to catch up.

Among the product segments, refrigerators and freezers stand out with a strong increase compared to the first quarter of last year. This segment group is increasing by a full 7.8 percent, and it is built-in refrigerators and freezers that show the highest increases, followed by refrigerator/freezer combinations.

The washer/dryer and stove/oven/hob segments are also performing reasonably well in terms of value compared to the previous year. Within these two segments, it is the washer/dryer combinations and hobs product areas that have performed best so far this year.

SDA is fighting bravely

The figures for SDA were affected to a lesser extent by the statistical correction that was carried out in March, so the dark picture of market development remains even though the total market figure is somewhat less negative than it was before the statistical correction was carried out.

Now the correct figure for SDA in March is a total minus 27.5 percent – in February we stated a full minus 35 percent! The reason for joy among the product segments is products for ironing, which in value terms showed a plus of almost four percent here in the picture above. This after three years of minus figures for this segment.

Coffee machines had strong monthly sales in March, increasing by more than ten percent in the month compared to March 2022. This contributed to an improvement in the accumulated quarterly result for coffee machines, which is now ten percent below Q1 2022.

Text: Kent Oderud

APPLiAnytt