A summer greeting from APPLiA Sweden

Over the past year, we have continued to work for fair and effective tax rules and laws. We are actively lobbying our elected politicians and collaborating with closely related industry organizations to, among other things, change, and in the best case scenario abolish, the electronics tax. The goal is clear: through our commitment and joint efforts, we strive to improve everyday life for both consumers and society as a whole. Continue to get involved and please spread our messages and our advocacy work through your channels so we can reach even more decision-makers.

We have also focused on raising awareness of the importance of making informed choices when it comes to white goods. By providing relevant information and advice, our industry helps consumers choose products that suit their needs while reducing their ecological footprint. The high visitor statistics on our article Use the product calculation or calculate it yourself - this is how much the appliances cost per year is a clear sign that the information is appreciated and used. Together we can make a difference and contribute to a more sustainable future.

We would also like to mention our commitment to cybersecurity. We recognize that digitalization and connected appliances have created new opportunities for users, but it also has new challenges when it comes to security. Therefore, it is important that we, as an industry organization, continue to be a trusted source of information and advice. We collaborate with experts and authorities to promote best practices and security standards within the industry. It is important that we all take cybersecurity seriously. From APPLiA's side, we will continue to keep you updated with relevant information in our channels. Therefore, please advise your colleagues to subscribe to APPLiAnytt as a first step.

We urge you all to be aware of the security aspects when using your connected appliances. Make sure to keep your devices updated with the latest software, use strong passwords, and protect your networks with a reliable firewall. Together, we can create a secure digital environment for our appliances and help ensure a safe and comfortable summer for everyone.

And now for something more lighthearted! Summer is finally here, and we all know it's the perfect time for barbecues, warm evenings and relaxation. But don't forget our everyday heroes who work in silence! While we enjoy the sun and swimming, they are at home keeping the food fresh in the fridge, washing our swimwear and getting us ready for the next adventure. So thank you to all the appliances and products from our industry that work in the background and make life in general, a little easier and the summer in particular, a little more relaxed. Thank you also to all of you members for your support and commitment during the first half of the year. We look forward to an equally eventful autumn together.

Have a fantastic summer and enjoy every moment!

With warm summer greetings,

Matts Spångberg, Ellenor Österberg and Kristina Ros

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