Christmas Gift of the Year 2022 – an industry product?

On November 17th, HUI Research will present the Christmas Gift of the Year, for the 35th year in a row! Applia is keeping its fingers crossed that this year it will be a product from our industry.

Choosing the Christmas Gift of the Year and forecasting sales for the upcoming Christmas shopping season is a tradition that HUI Research has carried out since 1988, when the baking machine was awarded the honor. It took 26 years before it was again a product from our industry – the juice extractor in 2013. Two years later, the robot vacuum cleaner was chosen, but last year's winner, the event ticket, was even further removed from our members' product range.

This year, however, we had a chance again, at least according to Prisjakt's Consumer Compass Q4 2022, where we can read that "The Airfryer is expected to be the real Christmas gift of the year 2022.".

If the industry were allowed to decide

APPLiAnytt asked some in the industry what they would like to see as "Christmas Gift of the Year 2022" and why.

– I would like to see ”Gift to Ukraine” as this year’s Christmas present. I think winter and the cold are coming soon. The situation is becoming increasingly extreme with the cold and lack of electricity and heating. Then we should give a gift to the population there to help in need, says Peder Qwist, Severin Svenska AB.

– Airfryer for many reasons. But perhaps most of all because it uses 50 percent less electricity compared to a regular oven when you make four portions of root vegetables or fries, says Mattias Forsell, Wilfa.

– The logical thing would be to give the whole family a modern fridge/freezer as a Christmas present to replace the power-hungry servant that snorts in the kitchen and gives free rein to the electricity meter. There are thousands of kronor to save in energy costs in a modern refrigerator. The most sunny Christmas present of the year! Now there are also A-classified cabinets according to the new EU classification with maximum energy efficiency – so all you have to do is get out the Christmas paper and tape to start wrapping, says Jhonny Bergman, BSH.

Text: Ola Larsson

Criteria according to HUI Research

This year's Christmas gift must meet one or more of the following three criteria:

* The product must be new or have received renewed interest during the year
* The product must have a high sales value or be sold in a large number of units
* The product should represent the times we live in

APPLiAnytt