Author: Isabella Peanberg

The number of residential apartments in Sweden at the turn of the year 2024/2025 amounted to 5,260,876. These are divided into 2,136,854 apartments in single-family houses, 2,756,647 apartments in apartment buildings, 289,047 in special housing (e.g. retirement homes, student housing) and 78,328 in other buildings. In addition to this, there are approximately 612,000 second homes. Types of housing in Sweden Source: Statistics Sweden and Umeå University Rental rights dominate in the country's municipalities In apartment buildings, rental rights […]

The industry's sell-in figures for the first quarter of this year show some recovery for larger white goods, while smaller household appliances are still well behind the corresponding period last year. The industry as a whole does not reach last year With a loss of minus 3.6 percent for the first three months of the year, the first quarter for the overall […]

The market for white goods and household appliances continues to be challenging. The latest market figures from Appstat show that hopes for an improved market development for white goods and household appliances have not yet been fulfilled. However, HUI's forecast for the industry's full year 2025 is positive. Loss now, but positive forecast In terms of value, the overall industry is losing 4.7 percent of the sell-in value compared to the comparable period […]

Does anyone remember the colorful 1980s and 1990s, where the colors of white goods were anything but white! What about the creative color names that existed then, such as lion yellow, avocado green, ruby red or why not fancy fire yellow. At that time, this was called Televerks orange among industry professionals (old Televerks service vehicles had this color)! Las Vegas sets trends But now […]

The government has taken measures to stop unfair competition from abroad. Now it is time to take the next step and abolish the electronics tax – a levy that makes Swedish electronics more expensive than in neighboring countries, without providing any environmental benefit whatsoever. APPLiA, together with representatives of the Computer Games Industry, the Electronics Industry, Swedish Trade, TechSverige, the Swedish Federation of Small Businesses and the Industry Association […]

The Swedish electronics tax on white goods and home electronics has doubled since its introduction in 2017 – without achieving any measurable environmental effect. In 2024, the tax collection increased by just over 21 percent and amounted to SEK 2.4 billion, despite the fact that sales of white goods and home electronics decreased by approximately 7 percent. The industry organization APPLiA has produced an annual report for 2024, which […]

On March 11, APPLiA submitted a response to the report by SOU 2024:67 ”On economic instruments for a more circular economy”. APPLiA believes that the investigation has an outdated view of waste and emphasizes that products are now seen as a resource. APPLiA is critical of the chemicals tax and believes that it distorts competition, is administratively burdensome and lacks […]

The white goods and household appliance industry is making a slow start to the new year. This is despite the fact that the last quarter of 2024 showed some positive trends. But it is not completely dark. Within the product segments, there are still some categories that are up compared to January of the previous year. Lower sell-in values The industry value for sell-in for the entire industry (MDA+SDA) is falling by […]

Statistics Sweden announces in its latest statistics on construction in Sweden that production of 28,350 apartments began in 2024. This represents a decrease of two percent compared to 2023 when 28,817 apartments began to be built. Apartment buildings increase slightly Of the apartments started, approximately 22,600 apartments are in apartment buildings including special housing. This is a […]

The last quarter of 2024 indicates that a turnaround is underway in the white goods market. Or at least a long-awaited stabilization of market development. This is now shown by APPLiA's review of 2024 industry statistics, which also points to some clear trends in this market. Are the industry figures for the full year 2024 surprising? The vast majority of home and construction-heavy industries generally performed very well […]

The Swedish Tax Agency has now added up the billions declared for electronics tax to the authority in Sweden during the full year 2024. The large increase in the tax levy that was implemented on July 1, 2023 is now showing its full impact on the full-year figures for 2024. APPLiA's chairman Kent Oderud comments on the year with the Electronics Tax. Despite a decline in sales of, among other things, white goods […]

Historically, November is the strongest sell-in month for white goods and household appliances during the year – this will also be the case in November 2024. But the level does not reach the corresponding month of last year. The larger white goods (MDA) have a decent month in terms of value, while the smaller household appliances (SDA) drag down the overall figures for the industry. In terms of volume, the opposite is true […]