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Market year 2025 In 2025, the white goods and household appliance industry in Sweden continued to be challenged by a weak economy, cautious consumers and low housing production, which meant that the market did not reach the previous year's level in terms of value. Despite a certain recovery during the year and increased activity during the autumn, the APPLiA market's sales (sell-in value) after the four quarters reached a level […]

Statistics Sweden recently published a report on the number of apartments started in 2025 and can show an increase of 11 percent compared to 2024. The increase comes after substantial declines in the number of apartments started in the years 2022-2024. The number of apartments reported is 30,250 apartments in 2025. This can then be compared with 27,173 the year before. From the Statistics Sweden report […]

The last month of 2025 ended positively compared to December 2024. This is especially true for white goods (MDA), which are now sprinting towards almost reaching last year's level in terms of value. Gradual improvement for consumer durables When the industry figures for the year are summed up, it is clear that the so-called sell-in value for the industry (-3.0%) does not quite reach last year's level. The last month of the year […]

The smaller household appliances provide hope for the super months containing both Black Week and the Christmas shopping that remain in the year, while white goods are losing ground compared to last year. This despite good signals from the building materials trade and construction operations about increased activity around housing production and home renovations. The APPLiA market is barely behind last year. Combined, SDA (household appliances) and MDA (white goods) are missing some […]

September was the month with the strongest turnover in 2025 so far for companies in the industry, but last year's level has still not been reached. Better momentum in the market but last year's level still not reached Three quarters of 2025 have now become history and there are still a few percentage points missing from last year's outcome (-3.2 % in value terms). This corresponds to a 4.2 percent decline […]

The industry's August figures for the "sell-in" value show a clear improvement for larger white goods. The expanded ROT deduction is one factor behind the improvement in this sector, but there are more. For smaller household appliances, however, the recession persists. ROT deduction and single-family homes have a positive effect White goods (MDA) have in recent months worked their way up to […]

As life's lot is distributed differently – as it is now in July – the larger white goods are having a July at the same level as in recent years, but for the smaller household appliances it looks considerably tougher. Is the market heading in the right direction? When many Swedes relax in the beautiful weather on beaches and summer cottages, […]

The June figures for the industry's sell-in values in Sweden show an improvement compared to the same month last year. However, the accumulated values (YTD) during the first half of the year still do not reach the corresponding half of 2024. When we look back at the first half of the year, it is clear that the first three months remained close to the previous […]

The market for white goods and household appliances is still showing no signs of recovery. The APPLiA market’s sell-in figures for May show a continued lag compared to the previous year. In terms of value, the accumulated value of sales during the first five months of the year is now 6.9 percent below last year’s figure. It seems as if a wet blanket is covering our market and its […]

The budding signs that the APPLiA market is recovering, which have been visible in recent months, suffered a real setback in April. In terms of value, the sell-in value for April landed down by a full 17 percent compared to the same month in 2024 and the value for the entire four-month period thus dropped to minus 7 percent. A really weak […]

Statistics Sweden's statistics on the completion of new housing in 2024 were recently released. The total addition of housing through new construction and renovation for 2024 amounted to 48,024 apartments according to Statistics Sweden measurements and this is a full 30 percent fewer than the year before. Single-family home production hardest hit The construction and completion of single-family homes is the housing sector that is declining the most […]

The number of residential apartments in Sweden at the turn of the year 2024/2025 amounted to 5,260,876. These are divided into 2,136,854 apartments in single-family houses, 2,756,647 apartments in apartment buildings, 289,047 in special housing (e.g. retirement homes, student housing) and 78,328 in other buildings. In addition to this, there are approximately 612,000 second homes. Types of housing in Sweden Source: Statistics Sweden and Umeå University Rental rights dominate in the country's municipalities In apartment buildings, rental rights […]