2022.08.23
IFA strengthens the trade fair with IFA Virtual
On August 10, IFA announced that it has launched a new virtual platform called IFA Virtual, which will enhance and enhance the experience of the IFA 2022 trade fair in Berlin from September 2-6.
All IFA keynotes will be broadcast live on IFA Virtual and other events will be available as video clips the day after they are held.
At the end of June, IFA announced that over 80 percent of the exhibition space at the fair was booked, and that more than 30 of the fair's halls will be in use when the fair opens its doors in September. Whether the fair will be visited by as many people this year as in 2019 – 238,700 people, of which 5,360 from the media – remains to be seen, but what is clear is that ten members from APPLiA Sweden will be exhibiting at the fair: Candy Hoover, De'Longhi, Dometic, Electrolux, Grundig, BSH, Miele, Samsung, Severin and Wilfa.
New leadership duo for IFA
One hundred days before IFA 2022 opens its doors, Messe Berlin announced that they have appointed David Ruetz and Kai Mangelberger (on the right in the picture, with the title Director of IFA 2022) as the new leadership duo for IFA 2022. The two replaced the previous leadership duo Jens Heithecker and Dirk Koslowski on May 25.
David Ruetz, senior vice president and Kai Mangelberger, director
Text: Ola Larsson
Pictures: Messe Berlin
Press conferences and media days
August 31 at 10:00 – Siemens
August 31 at 11:00 a.m. – Miele
August 31 at 12:00 – Robert Bosch Hausgeräte GmbH
1 September at 11:00 – Samsung
1 September at 13:00 – Electrolux
1 September at 15:00 - Haier Europe
More information about IFA can be found here where you can register free of charge to take part in IFA Virtual (see ”Your Visit”) and read press releases (see ”Media & Newsroom”).
