The Marketing Act will be revised on May 28, 2022

Here you can briefly read about the most important changes:

New information requirements:

– for marketing identical goods.
– for online marketplaces.
– for consumer reviews.
Prohibited marketing practices:
– Fake and manipulated consumer reviews/recommendations, e.g. by only publishing positive reviews.
– Claiming that a review comes from a consumer if this has not been verified.
– Lack of information about paid advertising.
– Unfair resale of advertising.
– Buy ”likes” on social media.

New requirements for price reductions

In the event of a price reduction, the previous lowest price that was during a period of at least 30 days prior to the current price reduction shall be displayed.

Applies to sales of goods to consumers both online and in stores.
In the event of a gradual reduction, the price before the first reduction must be stated.
Exceptions for goods that may deteriorate or have a short expiration date.

New requirements for online sales

– Inform about whether prices have been personalized based on automated decision-making and profiling.

New requirements for distance purchasing

– The rules do not apply if the consumer has not undertaken to pay, i.e. in the case of gifts and free services.
– Changed rules on the right of withdrawal for digital services and digital content.
– Information must be provided about, among other things, possible means of communication via the Internet.

Industry terms