2022.02.01
Product news: Tailored & health trending
At CES 2022 in January, Samsung announced that Bespoke is now expanding with so-called ”French Door” refrigerators, washers and dryers, and stick vacuum cleaners. At the same time, Wilfa is introducing the PowerFuel XL, the latest addition to their blender family.
Samsung celebrated its 50th anniversary at IFA in September 2019, and in connection with this, the company said that as the line between furniture and appliances blurs, they continue to create customizable solutions in the home to better suit the needs of consumers. As part of this, the groundbreaking refrigerators will Bespoke to Europe.
Exactly one year later, on September 28, 2020, Samsung announced that the refrigerator and freezer series Bespoke is available to Nordic consumers. Bespoke means tailor-made or custom-made and the product range was expanded last year to include, in addition to 1-door refrigerators and 1-door freezers, 2-door refrigerators/freezers and panels are available in eight colors.
Just recently, at the CES trade show in January, Samsung announced that Bespoke is now being expanded in two ways, partly with new refrigerators (French doors with three or four doors) and partly with washing machines and dryers as well as stick vacuum cleaners.
On January 20, Samsung announced in a press release that the stick vacuum cleaner Bespoke Jet with the associated loading and unloading dock CleanStation will be available in the Nordics in the second quarter of this year in three different colors.
”Bespoke Jet is a vacuum cleaner that enables convenient cleaning and makes it easier for users to keep their homes clean and tidy. It has the performance and powerful features needed to keep floors clean, but also a stylish design that fits well into the modern home,” says Richard Fornbäck, product manager for appliances at Samsung in the Nordics.
At the time of writing there is no information about Bespoke Jet on Samsung's website, but for those who want to know more, there is the press release here.
Mix the food directly in the blender
PowerFuel XL is the latest addition to Wilfa's blender family PowerFuel, and it is stated to easily deliver breakfast and lunch as well as dinner and supper for the whole family. Wilfa announces that it is designed and developed to effectively mix large quantities of both hot and cold ingredients, and to achieve this, they have combined a high-speed 2000W motor with six sharp blades and a jug that holds a full two liters.
To market its blender family, Wilfa collaborates with dietitian Anna Ottosson, and just before the turn of the year, they announced the health trends that apply to 2022 in the form of a press release where you can read, among other things, that according to certain statistics, only two out of ten people in Sweden consume the recommended daily amount of fruit, vegetables and berries, which according to Anna Ottosson is strange since one of the major health trends is to strengthen the immune system.
Anna Ottosson says that for 2022 there is already a trend that stands out, and that is to blend your food directly in the blender. Anna also says that the pandemic in recent years has given the blended food trend a real boost, as more and more people are spending more time at home. Many want to eat healthy and see the blender as a quick and easy way to do it.
”"I have chosen to work with Wilfa and their power blenders because they are powerful and meet the requirements I place on a blender," says Anna Ottosson.
More information about Wilfa's blender family can be found at here on Wilfa's website and the press release where Anna Ottosson talks more about health trends is available here.
Ola Larsson
