Seasonal advertising campaigns

Advertising and marketing are a natural part of everyday life, and here we highlight four companies whose marketing this spring has stood out in one way or another.

Bertazzoni

Bertazzoni states that ever since the company was founded in 1882, they have always understood that the kitchen is the heart of family life, and their cooking products have always been designed to help people bring the best homemade food to the family table.

Bertazzoni is turning 140 this year, making it one of the oldest family-owned companies in the white goods industry, and one way to celebrate this is to completely revamp the design of the iconic Heritage range of cookers (which, with its warm and authentic style, is deeply rooted in the company's origins) while retaining its timeless charm. Another is the production of the video clip "Bertazzoni 140 | Always making the future" which can be seen above.

Gram

”"Every Gram Counts" is the name of Gram's new marketing campaign, with the goal of strengthening the brand's presence in the Nordic region and building the brand stronger with end consumers.

Gram states that for over 120 years they have delivered uncompromising quality and Scandinavian design, and that they can be trusted all the way – every Gram counts when decorating your kitchen, as seen in the video above.

Miele

Miele has invested heavily in its message "Quality before its time" this spring, where the company says that their products are built to last 20 years. Miele has a number of different videos on this theme, focusing on sustainability, craftsmanship, performance, vacuum cleaners, dishwashers, kitchen products and washing machines, as well as the general clip in the video above.

Philips

Philips has marketed a number of different products this spring, such as the Lumea Prestige IPL hair removal device, the Sonicare Prestige electric toothbrush, the OneBlade Pro trimmer, the Airfryer with Smart Sensing, and the SpeedPro Max Aqua – which vacuums and wet mops at the same time, in the video clip above.

Ola Larsson

APPLiAnytt