2019.10.30

Taste in focus in Electrolux's new concept store

On October 24, Electrolux Home launched a new store concept in Uppsala, where the idea is to offer visitors a new experience around cooking, taste and the community found in the kitchen.

The company announces that the new concept has been developed to simplify and create security for the customer, with clear departments that step by step help the customer create their unique kitchen based on their cooking style - everything from choosing a hob to deciding on hinges has been given its own dedicated areas in the store and kitchen experts are always on hand to guide through the different choices.

Read more about Electrolux's new concept store in APPLiA New