We are more than just a trade association
APPLiA's primary purpose is to strengthen the competitiveness of its member companies and the industry in both the commercial and technical areas, internationally and nationally. Therefore, we are involved in several external initiatives and, within the framework of our service operations, own companies that contribute to this. Read more about some of these initiatives on the right.
XPOS
XPOS, eXchange at Point Of Sales, is a joint complaints system for retailers and service workshops in the industry. The system is a well-established routine for handling complaints about electrical appliances in the Nordic region. APPLiA is the sole owner of XPOS.
The Electric Circuit
When producer responsibility was introduced in 2001, electronics manufacturers, through their trade associations, created a joint service to make the recycling process smoother – El-Kretsen. All our member companies commit to taking full producer responsibility, and as part of that, they themselves are also affiliated with El-Kretsen.
APP STATUS
BMAB provides market information for a number of different industry organizations in Sweden. BMAB is currently owned by APPLiA. APPSTAT is the name of the tool where reporting and analysis of market statistics is done.
Our questions
Good conditions for APPLiA's member companies are a prerequisite for a continued strong Swedish business community and a sustainable economy. The member companies' innovations make everyday life easier for Swedes and create conditions for good living conditions and free up time from household services. In the long run, this contributes to increased GDP growth.
APPLiA's member companies also have a market coverage of just over 90% in Sweden. This makes us the industry's common voice in dialogue and collaboration with authorities, decision-makers and other organizations.
Therefore, we actively work with advocacy for the good of our members, at a national and international level.
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Winning in a volatile market, with technological developments and changing consumer behaviors, requires more than cost control
About TCG Summit TCG Summit is an international conference for leaders in the electronics and retail industry. It brings together executives and experts to share insights on trends, innovation, digital commerce and the future of customer experience, while building networks and collaborations. In an era of uncertainty, rapid change and fragmented demand, suppliers in the Technical Consumer […]
APPLiA market / white goods and household appliances
Appstat has now presented the market figures for February and shows that the market continues to suffer losses during February. The loss compared to the previous year now amounts to almost 8 percent in value (sell-in value) for the Swedish white goods and household appliance market. When the content and tone of the geopolitical news flow creates uncertainty among companies and consumers, it is clearly noticeable that purchasing and […]
Waffle Day March 25
We are now celebrating waffle day, which has its roots in a wonderful Swedish tradition that goes back centuries. Originally, March 25th was known as ”Vårfrudagen” – a religious holiday that celebrated the Annunciation. The words sound very similar (Vårfrudagen/Våffeldage) if said quickly. This gave us Swedes reason to start a welcome celebration in honor of the waffle […]
A weak start to the year for white goods
This month's short market report from APPLiA shows that the first sell-in month of the year started tough for white goods on the Swedish market. The smaller household appliances are doing better at the beginning of the year compared to the same month in 2025. MDA – Major Domestic Appliances / white goods SDA – Small Domestic Appliances / household appliances The two main segments (TOTAL above) […]
15 billion paid in electronics tax
The Swedish Tax Agency has now calculated the 2025 tax revenue from the electronics tax, which is levied on all white goods, vacuum cleaners, PCs, mobile phones, screens, TVs and other home electronics. Since the introduction of the tax in July 2017, just over 15 billion (!) SEK has been paid to the Swedish Tax Agency by Swedish consumers, real estate companies, schools, etc. in the form of significantly higher prices for e.g. […]
APPLiA Market for White Goods and Home Appliances 2025 – Annual Summary
Market year 2025 In 2025, the white goods and household appliance industry in Sweden continued to be challenged by a weak economy, cautious consumers and low housing production, which meant that the market did not reach the previous year's level in terms of value. Despite a certain recovery during the year and increased activity during the autumn, the APPLiA market's sales (sell-in value) after the four quarters reached a level […]
New housing construction started in 2025
Statistics Sweden recently published a report on the number of apartments started in 2025 and can show an increase of 11 percent compared to 2024. The increase comes after substantial declines in the number of apartments started in the years 2022-2024. The number of apartments reported is 30,250 apartments in 2025. This can then be compared with 27,173 the year before. From the Statistics Sweden report […]
Positive end of the year for the APPLiA market
The last month of 2025 ended positively compared to December 2024. This is especially true for white goods (MDA), which are now sprinting towards almost reaching last year's level in terms of value. Gradual improvement for consumer durables When the industry figures for the year are summed up, it is clear that the so-called sell-in value for the industry (-3.0%) does not quite reach last year's level. The last month of the year […]
Tough development in the APPLiA market
Larger appliances are resisting the downturn better than smaller household appliances, where the value is being squeezed considerably compared to last year. Technological development and energy efficiency are clear drivers. Consumers prioritize smart and sustainable solutions, which benefits segments such as connected refrigerators and energy-efficient washing machines. Market development / APPLiA market November 2025 November is traditionally the strongest month of the year for sales of […]
Europe strengthens resource efficiency and white goods play a central role
The European Week for Waste Reduction campaign draws attention every year to the need to prevent waste and strengthen resource efficiency and sustainable consumption. Since 2009, the initiative has brought together stakeholders across Europe on issues related to circular material flows, chemical management and reduced resource consumption. In Sweden, the week is coordinated by Avfall Sverige. This year's theme is electrical products and their role in the […]
Your choices make a difference
Our member companies are all committed to protecting the environment through, among other things, responsible management of materials, high material utilization and ensuring that they manufacture high quality, low energy consumption products that last over time. Our member companies strive to exceed laws, environmental requirements and expectations by constantly updating their knowledge of market news and improvements to ensure that they use the most environmentally friendly options available.
All member companies affiliated with APPLiA also commit to taking full producer responsibility, as part of which all members themselves are affiliated with El-Kretsen.
Our member companies
