2026.02.03
Positive end of the year for the APPLiA market
The last month of 2025 ended positively compared to December 2024. This is especially true for white goods (MDA), which now sprinted towards almost reaching last year's level in value terms.
Incremental improvement for consumer durables
When the industry figures for the year are summed up, it is clear that the so-called sell-in value for the industry (-3.0%) does not quite reach last year's level. The positive outcome in the last month of the year (+3.1%) did mitigate the decline. But it could not fully compensate for the weak outcomes earlier in the year in April, May and November (see graph above).
According to Statistics Sweden's latest report, the entire non-durable goods trade in Sweden – which includes APPLiA products – had a positive development in December. Compared to the corresponding month in 2024, non-durable goods trade increased by 3.1 percent while grocery trade decreased by 0.2 percent.
Different developments for the main segments
During the second half of the year, major appliances (MDA) have almost recovered the negative market figures of the first half of the year and are closing at almost last year's level (-0.4%) in value terms.
A possible reason for the slightly improved outcome in the second half of the year is the extended ROT deduction, which was valid until December 31 and which gave some momentum to renovation and remodeling of kitchens and laundry rooms in Swedish homes. The ROT deduction will now return to its previous level after the turn of the year, i.e. 30 percent of the labor cost and has therefore lost some of its ”boost” as we enter 2026.
The APPLiA market's household appliances (SDA) have had a tougher time in the second half of this year. Autumn sales did not reach last year's level, which means that the annual figure for market value landed at minus 9.7 percent compared to 2024 for this main segment.
Annual report from APPLiA next week
A more detailed 2025 annual report will be published next week here on APPLiA's website and in our other media. It includes, among other things, the 2025 volume development for the different product segments as well as a comparison with other Nordic markets and some approaches to a forecast for the full year 2026. Check back here next week for a look at it!
/Kent Oderud
