Every kWh counts – now the evaluation is here

During last year's energy crisis and rising electricity prices, the Swedish Energy Agency launched a campaign to make us more aware of our electricity consumption. The campaign was primarily aimed at single-family homeowners and was carried out in the latter part of 2022.

The campaign has now been evaluated by both Habermax and Novus, who have concluded that it has attracted the attention and interest of more younger people than older people. This may be explained by the fact that the impact has also been greatest on Google, Facebook and Instagram. The follow-up also shows a high level of understanding of the message.

Almost 701% of single-family homeowners have improved energy efficiency in the last 6 months, despite the fact that just under half of Sweden's households live in single-family homes, which are most exposed to high and rapidly changing electricity prices.

– The energy efficiency measures being implemented in the country now will make a difference for many years to come, says Robert Andrén, Director General of the Swedish Energy Agency.

The most common measures for small house owners are changing to energy-efficient lighting, sealing windows and doors. Measures that certainly require a small investment but can have a big impact on their own energy consumption. More interestingly, less than half of households indicate that they choose to reduce their energy use to contribute to increased energy security, contribute to lower prices and reduce climate impact.

In the short term, however, we cannot see any significant replacement of white goods as a result of the campaign. However, the trend that households are now more interested in energy consumption will likely influence the choice when replacing household white goods in the future.

The evaluation of the campaign, which was also a survey of electricity users' habits, also shows that most households with variable contracts are in the most expensive electricity areas. It is also these users who are more concerned about the price of electricity than electricity users in the northern parts of the country.  