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As life's lot is distributed differently – as it is now in July – the larger white goods are having a July at the same level as in recent years, but for the smaller household appliances it looks considerably tougher. Is the market heading in the right direction? When many Swedes relax in the beautiful weather on beaches and summer cottages, […]

The June figures for the industry's sell-in values in Sweden show an improvement compared to the same month last year. However, the accumulated values (YTD) during the first half of the year still do not reach the corresponding half of 2024. When we look back at the first half of the year, it is clear that the first three months remained close to the previous […]

The market for white goods and household appliances is still showing no signs of recovery. The APPLiA market’s sell-in figures for May show a continued lag compared to the previous year. In terms of value, the accumulated value of sales during the first five months of the year is now 6.9 percent below last year’s figure. It seems as if a wet blanket is covering our market and its […]

The budding signs that the APPLiA market is recovering, which have been visible in recent months, suffered a real setback in April. In terms of value, the sell-in value for April landed down by a full 17 percent compared to the same month in 2024 and the value for the entire four-month period thus dropped to minus 7 percent. A really weak […]

Statistics Sweden's statistics on the completion of new housing in 2024 were recently released. The total addition of housing through new construction and renovation for 2024 amounted to 48,024 apartments according to Statistics Sweden measurements and this is a full 30 percent fewer than the year before. Single-family home production hardest hit The construction and completion of single-family homes is the housing sector that is declining the most […]

The number of residential apartments in Sweden at the turn of the year 2024/2025 amounted to 5,260,876. These are divided into 2,136,854 apartments in single-family houses, 2,756,647 apartments in apartment buildings, 289,047 in special housing (e.g. retirement homes, student housing) and 78,328 in other buildings. In addition to this, there are approximately 612,000 second homes. Types of housing in Sweden Source: Statistics Sweden and Umeå University Rental rights dominate in the country's municipalities In apartment buildings, rental rights […]

The industry's sell-in figures for the first quarter of this year show some recovery for larger white goods, while smaller household appliances are still well behind the corresponding period last year. The industry as a whole does not reach last year With a loss of minus 3.6 percent for the first three months of the year, the first quarter for the overall […]

The market for white goods and household appliances continues to be challenging. The latest market figures from Appstat show that hopes for an improved market development for white goods and household appliances have not yet been fulfilled. However, HUI's forecast for the industry's full year 2025 is positive. Loss now, but positive forecast In terms of value, the overall industry is losing 4.7 percent of the sell-in value compared to the comparable period […]

The white goods and household appliance industry is making a slow start to the new year. This is despite the fact that the last quarter of 2024 showed some positive trends. But it is not completely dark. Within the product segments, there are still some categories that are up compared to January of the previous year. Lower sell-in values The industry value for sell-in for the entire industry (MDA+SDA) is falling by […]

Statistics Sweden announces in its latest statistics on construction in Sweden that production of 28,350 apartments began in 2024. This represents a decrease of two percent compared to 2023 when 28,817 apartments began to be built. Apartment buildings increase slightly Of the apartments started, approximately 22,600 apartments are in apartment buildings including special housing. This is a […]

The last quarter of 2024 indicates that a turnaround is underway in the white goods market. Or at least a long-awaited stabilization of market development. This is now shown by APPLiA's review of 2024 industry statistics, which also points to some clear trends in this market. Are the industry figures for the full year 2024 surprising? The vast majority of home and construction-heavy industries generally performed very well […]

Historically, November is the strongest sell-in month for white goods and household appliances during the year – this will also be the case in November 2024. But the level does not reach the corresponding month of last year. The larger white goods (MDA) have a decent month in terms of value, while the smaller household appliances (SDA) drag down the overall figures for the industry. In terms of volume, the opposite is true […]