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On an annual basis until July, the entire APPLiA market's sell-in value for white goods and household appliances is down 12.8 percent compared to the same period in 2023. Now it is mainly the larger household appliances (MDA) that show a tendency in July to approach last year's figures. Household appliances (SDA) are also starting to regain volume. In comparison, we see that the total figures in Statistics Sweden's reports […]

The smaller household appliances show a turnaround in market development, while the heavier white goods are still struggling after four months with negative figures compared to the same period last year, according to APPstat's latest market figures. April still a sign of recovery The month of April gave some oxygen to the market development for sell-in of household appliances in Sweden. Seen in the light of the economic reports […]

At the recently held annual meeting of the industry association APPLiA, some meeting participants were heard to say that the first quarter of the year for white goods and household appliances was 'lousy' when the market development for the first quarter was presented. That statement is understandable. The market development in the month of March crushed all hopes of a decent first quarter. The industry's overall figures (MDA+SDA) for the month of March with minus 22 […]

In the shadow of declining housing production in Sweden and the unfavorable situation for major renovations, sales of white goods (MDA) continue to decline in the beginning of 2024. For small household appliances (SDA), the journey towards recovery begins with big steps. A large part of the weak GDP development in Sweden over the past year is due to a […]

December of this year ended weakly for the industry as a whole, but with a cumulative decrease of 6.5 percent compared to the previous year, the figures for ”sell-in” still landed somewhat better than our annual forecast. December is traditionally one of the weaker months of the year – partly because the sales to retailers for Christmas were already made in November, and partly because the month has […]

November is historically the industry month of the year that has consistently had the highest sales value, as shown by all figures from the years APPLiA has collected industry statistics. This is also the case in 2023 for the industry's sell-in values to retailers, the construction market and other customers. However, the value for 2023 is significantly lower than the record year 2021 and the previous year. The total […]

Despite weak positive trends, October still does not match last year's figures in the white goods and household appliances industry. Overall, for all industry segments, the value of sell-in to the retail level is 8.8 percent below October's outcome last year. Weak positive trends give a weak annual forecast If we look at the month with our positive glasses, we note that October is still the […]

Statistics Sweden's latest report on housing construction in Sweden shows that construction of 20,950 apartments began during the first three quarters of 2023. This represents a decrease of as much as 55 percent compared to the same period in 2022 when 46,533 homes began to be built. Small-scale housing production is decreasing to the same extent Small-scale housing construction is also affected to a similar extent. The approximately 5,000 apartments that […]

The deepening recession and the sharply increased electronics tax at the turn of the year caused a significant decline in sales of white goods for the important autumn season. For smaller household appliances, the situation ahead of autumn sales looks somewhat less negative. All according to APPLiA's September figures. The perfect storm The increased interest rates, the weak Swedish krona, the decline in housing construction, inventory adjustment within the retail chain, […]

The market in August shows both "salt and sugar" when the latest industry figures are seen by APPLiA. The most obvious is that the seasonal autumn sales have started. August is normally the month that sets the bar for how autumn sales will turn out. Compared to the holiday month of July, deliveries from industry companies increased by over 40 percent in August. Now we hope that […]

Deliveries of industry goods to retailers and users during the holiday month of July were clearly lower than in the previous two years (see graph). We have to go back to before 2019 to find an equally weak month in terms of value. If we also take into account the development in fixed prices (= volume), we have to go even further back in time for […]

Do June's positive industry figures possibly indicate that the industry is about to turn around again? A strong value result (+15.8%) in the month significantly improves the industry's accumulated results for the first half of the year. In fact, June 2023 is the first month where the industry's total turnover beats the corresponding month in the previous year. Trends towards a turnaround […]