News

In the shadow of declining housing production in Sweden and the unfavorable situation for major renovations, sales of white goods (MDA) continue to decline in the beginning of 2024. For small household appliances (SDA), the journey towards recovery begins with big steps. A large part of the weak GDP development in Sweden over the past year is due to a […]

December of this year ended weakly for the industry as a whole, but with a cumulative decrease of 6.5 percent compared to the previous year, the figures for ”sell-in” still landed somewhat better than our annual forecast. December is traditionally one of the weaker months of the year – partly because the sales to retailers for Christmas were already made in November, and partly because the month has […]

November is historically the industry month of the year that has consistently had the highest sales value, as shown by all figures from the years APPLiA has collected industry statistics. This is also the case in 2023 for the industry's sell-in values to retailers, the construction market and other customers. However, the value for 2023 is significantly lower than the record year 2021 and the previous year. The total […]

Despite weak positive trends, October still does not match last year's figures in the white goods and household appliances industry. Overall, for all industry segments, the value of sell-in to the retail level is 8.8 percent below October's outcome last year. Weak positive trends give a weak annual forecast If we look at the month with our positive glasses, we note that October is still the […]

Statistics Sweden's latest report on housing construction in Sweden shows that construction of 20,950 apartments began during the first three quarters of 2023. This represents a decrease of as much as 55 percent compared to the same period in 2022 when 46,533 homes began to be built. Small-scale housing production is decreasing to the same extent Small-scale housing construction is also affected to a similar extent. The approximately 5,000 apartments that […]

The deepening recession and the sharply increased electronics tax at the turn of the year caused a significant decline in sales of white goods for the important autumn season. For smaller household appliances, the situation ahead of autumn sales looks somewhat less negative. All according to APPLiA's September figures. The perfect storm The increased interest rates, the weak Swedish krona, the decline in housing construction, inventory adjustment within the retail chain, […]

The market in August shows both "salt and sugar" when the latest industry figures are seen by APPLiA. The most obvious is that the seasonal autumn sales have started. August is normally the month that sets the bar for how autumn sales will turn out. Compared to the holiday month of July, deliveries from industry companies increased by over 40 percent in August. Now we hope that […]

Deliveries of industry goods to retailers and users during the holiday month of July were clearly lower than in the previous two years (see graph). We have to go back to before 2019 to find an equally weak month in terms of value. If we also take into account the development in fixed prices (= volume), we have to go even further back in time for […]

Do June's positive industry figures possibly indicate that the industry is about to turn around again? A strong value result (+15.8%) in the month significantly improves the industry's accumulated results for the first half of the year. In fact, June 2023 is the first month where the industry's total turnover beats the corresponding month in the previous year. Trends towards a turnaround […]

As a result of the deteriorating economic situation in Sweden, housing construction is now plummeting throughout the country – both in the metropolitan regions and in the rest of the country. The counties that have so far managed with the lowest reductions are Örebro, Norrbotten, Gävleborg and Halland. In the rest of the country, the reductions are more dramatic. First half-year decline of 57 percent […]

Construction companies' costs for materials are no longer keeping pace with inflation. For certain product groups, we are at price levels we have not seen since before the pandemic. This is shown by the latest report from Statistics Sweden of the Construction Cost Index for apartment buildings. The costs of building materials for Sweden's construction contractors are now falling significantly and ended up at just over 0.9 percent on an annual basis (July 2022-July 2023). The costs […]

New statistics from APPLiA show that a turnaround may be underway in the industry. The same applies to retail in general. Turnover for retail measured in current prices increased by 6.2 percent compared to last year and the non-durable goods trade by 1.6 percent. The industry statistics for May are characterized by a certain degree of recovery. For the heavier white goods (MDA) […]