News

2023.12.18

October: a month with weak positive trends 

Despite weak positive trends, October still does not match last year's figures in the white goods and household appliances industry. Overall, for all industry segments, the value of sell-in to the retail level is 8.8 percent below October's outcome last year. Weak positive trends give a weak annual forecast If we look at the month with our positive glasses, we note that October is still the […]

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2023.12.18

New housing production is halved  

Statistics Sweden's latest report on housing construction in Sweden shows that construction of 20,950 apartments began during the first three quarters of 2023. This represents a decrease of as much as 55 percent compared to the same period in 2022 when 46,533 homes began to be built. Small-scale housing production is decreasing to the same extent Small-scale housing construction is also affected to a similar extent. The approximately 5,000 apartments that […]

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2023.11.22

A dark September

The deepening recession and the sharply increased electronics tax at the turn of the year caused a significant decline in sales of white goods for the important autumn season. For smaller household appliances, the situation ahead of autumn sales looks somewhat less negative. All according to APPLiA's September figures. The perfect storm The increased interest rates, the weak Swedish krona, the decline in housing construction, inventory adjustment within the retail chain, […]

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2023.10.25

The numbers show – the industry is toughening up 

The market in August shows both "salt and sugar" when the latest industry figures are seen by APPLiA. The most obvious is that the seasonal autumn sales have started. August is normally the month that sets the bar for how autumn sales will turn out. Compared to the holiday month of July, deliveries from industry companies increased by over 40 percent in August. Now we hope that […]

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2023.09.20

Holiday pace in the market

Deliveries of industry goods to retailers and users during the holiday month of July were clearly lower than in the previous two years (see graph). We have to go back to before 2019 to find an equally weak month in terms of value. If we also take into account the development in fixed prices (= volume), we have to go even further back in time for […]

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2023.08.29

Do the industry's half-year figures indicate a turnaround?

Do June's positive industry figures possibly indicate that the industry is about to turn around again? A strong value result (+15.8%) in the month significantly improves the industry's accumulated results for the first half of the year. In fact, June 2023 is the first month where the industry's total turnover beats the corresponding month in the previous year. Trends towards a turnaround […]

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2023.08.29

Housing construction is plummeting

As a result of the deteriorating economic situation in Sweden, housing construction is now plummeting throughout the country – both in the metropolitan regions and in the rest of the country. The counties that have so far managed with the lowest reductions are Örebro, Norrbotten, Gävleborg and Halland. In the rest of the country, the reductions are more dramatic. First half-year decline of 57 percent […]

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2023.08.29

Building materials contribute to decline in inflation rate 

Construction companies' costs for materials are no longer keeping pace with inflation. For certain product groups, we are at price levels we have not seen since before the pandemic. This is shown by the latest report from Statistics Sweden of the Construction Cost Index for apartment buildings. The costs of building materials for Sweden's construction contractors are now falling significantly and ended up at just over 0.9 percent on an annual basis (July 2022-July 2023). The costs […]

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2023.07.13

The statistics are brightening – a turnaround is underway?

New statistics from APPLiA show that a turnaround may be underway in the industry. The same applies to retail in general. Turnover for retail measured in current prices increased by 6.2 percent compared to last year and the non-durable goods trade by 1.6 percent. The industry statistics for May are characterized by a certain degree of recovery. For the heavier white goods (MDA) […]

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2023.06.08

This is how retail and the industry fared in April

Gloomy figures in trade and locked-up capital among consumers. Now the latest statistics for the retail trade and the white goods industry have been compiled. Applia gives you the analysis and future prospects. Households are paying off Household consumption is now declining in all the industries that reached record levels during the pandemic. Particularly notable are consumer electronics, household appliances, building materials and furniture, which were often consumed with borrowed or saved money […]

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2023.04.18

Rare goods sales decreased in February 

For the entire retail sector in Sweden, sales volume in February decreased by 9.4 percent compared to the corresponding month in 2022 in both unadjusted and calendar-adjusted figures, Statistics Sweden announced last week. The retail trade in non-durable goods (which includes white goods) decreased by 10.9 percent and the grocery trade, excluding Systembolaget, decreased by 8.3 percent compared to February 2022. Inflation gives the trade a slightly smaller […]

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2023.04.18

Next stop: Recovery

In tough economic times, we consume new, cheaper brands or buy the branded products we really trust. At least according to the latest digital seminar on consumer technology and consumer goods by the analysis company Growth from Knowledge (GfK). On March 29, 2023, GfK organized a seminar with the title ”State of Consumer Technology and Durables Webinar – Next stop recovery?” where […]

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